Post by abdullah15 on Nov 24, 2024 10:06:14 GMT
Up in several segments at once and does not end up receiving too many emails with different offers. ADVICE To avoid annoying customers who have already used your offer, set up automatic transfer of such subscribers to a separate segment, for example, "Customers 2019". For this segment, set up two mailings: congratulations on February 14 and a request to leave a review after the holiday. Step 2. Create a mailing schedule Several emails are always more effective than one or two, so schedule your Valentine's Day emails for each segment: When to start.
Start sending 2-3 weeks before February 14, when people have already recovered a little from the New Year holidays and are ready to think about Valentine's Day. For procrastinators, send the first letter a week earlier. What to write. Include the following types of letters in your mailing list: with useful content and a great offer; with a reminder to stock up on gifts or prepare for a holiday; with congratulations. How many letters to send. The closer to the holiday, the more letters you plan to send. Who to write to more often.
Send letters more often to loyal subscribers (up to 4 letters bulk email marketing services in the week before the holiday), to others - no more than 2-3 times a week, so as not to provoke mass unsubscriptions. Thank them. A few days after the party, thank those who took advantage of your offer and ask for feedback. Taking into account the recommendations, the mailing schedule for the “Subscribers” segment may look like this: Example of a mailing schedule On February 1, we send an unobtrusive letter that the holiday is coming soon and it's time to choose gifts. On the 6th and 8th, we send advice, recommendations, and special offers.
On the 12th, we remind you that there is one last chance to place an order. On the 14th, we congratulate you on Valentine's Day and declare our love. After the holiday, on February 16th, we ask how everything went and ask for feedback from those who bought. ADVICE Advice: The closer to February 14 you send the letter, the more insistent its tone should be. Emphasize that time is running out, but there is still time to save the holiday. Step 3. Prepare an offer and useful content The most popular bonuses for Valentine's Day: discounts; present; special offers for the holiday.
Start sending 2-3 weeks before February 14, when people have already recovered a little from the New Year holidays and are ready to think about Valentine's Day. For procrastinators, send the first letter a week earlier. What to write. Include the following types of letters in your mailing list: with useful content and a great offer; with a reminder to stock up on gifts or prepare for a holiday; with congratulations. How many letters to send. The closer to the holiday, the more letters you plan to send. Who to write to more often.
Send letters more often to loyal subscribers (up to 4 letters bulk email marketing services in the week before the holiday), to others - no more than 2-3 times a week, so as not to provoke mass unsubscriptions. Thank them. A few days after the party, thank those who took advantage of your offer and ask for feedback. Taking into account the recommendations, the mailing schedule for the “Subscribers” segment may look like this: Example of a mailing schedule On February 1, we send an unobtrusive letter that the holiday is coming soon and it's time to choose gifts. On the 6th and 8th, we send advice, recommendations, and special offers.
On the 12th, we remind you that there is one last chance to place an order. On the 14th, we congratulate you on Valentine's Day and declare our love. After the holiday, on February 16th, we ask how everything went and ask for feedback from those who bought. ADVICE Advice: The closer to February 14 you send the letter, the more insistent its tone should be. Emphasize that time is running out, but there is still time to save the holiday. Step 3. Prepare an offer and useful content The most popular bonuses for Valentine's Day: discounts; present; special offers for the holiday.